Resume — Rishabh Debnath | SEO & GEO Specialist

Executive Summary

English Language graduate turned search strategist specializing in technical SEO, multi-location search, entity mapping, and Generative Engine Optimization (GEO). Focused on building clean site architecture, resolving indexing bottlenecks, structuring Schema.org markup, and ensuring brands achieve citation dominance across traditional search engines and conversational AI platforms (ChatGPT Search, Perplexity, Google AI Overviews).

Specialized Capabilities

Technical SEO & Auditing

Crawl budget optimization, indexation governance, log file analysis, Core Web Vitals remediation, hreflang multi-region configuration.

Generative Engine Optimization (GEO)

AI search entity seeding, Schema.org JSON-LD engineering, information-dense content structuring for LLM source synthesis.

Semantic & Local SEO

Google Business Profile optimization, localized citation integrity, intent-driven keyword clustering, topical authority silos.

Analytics & Audit Tooling

Google Search Console, Google Analytics 4, Screaming Frog SEO Spider, Semrush, Ahrefs, PageSpeed Insights, Cloudflare.

Selected Case Study Engagements

Olympia Fitness Studio — Local SEO & GEO Optimization Case Study

Local Map Pack & AI Search Entity Seeding

Restructured Google Business Profile categories, localized attributes, and geo-targeted service landing pages.
Engineered custom ExerciseGym JSON-LD schema with geocoordinates and operating schedules.
Established citation presence in AI search engines (Perplexity, ChatGPT), securing +140% local actions.

German Regional Enterprise — DACH Technical SEO Case Study

Multilingual Regional Expansion & Hreflang Configuration

Audited and repaired reciprocal hreflang tags across de-DE, de-AT, and de-CH language-region targets.
Eliminated 400+ redirect chains and reduced server response time (TTFB) below 280ms.
Mapped German compound noun transactional keywords, yielding +115% top-10 visibility in the DACH region.

Specialty Direct-to-Consumer E-commerce Store Case Study

Faceted Navigation Control & Product Schema Graph

Pruned 18,000+ duplicate parametric facet URLs, resolving index bloat and consolidating authority.
Automated nested Product and MerchantReturnPolicy JSON-LD schema across 3,000+ catalog items.
Achieved +94% non-brand category organic traffic growth and +73% organic search revenue.

Education & Credentials

Bachelor of Arts in English Language Graduate Degree

Focus: Linguistic Structures, Semantics & Discourse Analysis

Industry Certifications Verified

HubSpot Digital Marketing & Inbound • Google Skillshop GA4 Certification • Semrush Academy Technical SEO Master